Instead of focusing a huge amount of attention on building and maintaining a video service, Daily gave us a top-of-the-line one instantly.
Evan Hammer, Head of Product, Focusmate
Focusmate isn't a traditional productivity tool. “We didn't want to be a tech company, exactly,” Taylor Jacobson, CEO and founder of Focusmate, explained. “Focusmate helps you do things that you wouldn't otherwise do. That's a hard human behavior problem to crack. That's what we want to be experts at.”
Focusmate users book 50-minute focus sessions via a calendar interface, and are connected with a coworking partner by video call. The partners each take 30 seconds to explain what they plan to accomplish during the session, and then work silently on their own individual projects. The transparency of working alongside a partner provides a sense of accountability and motivation, helping community members work productively towards personal and professional goals.
When Focusmate first integrated video calls, they used a free, open-source framework. Call quality was terrible. “We would have had to ditch our product vision and just focus completely on video, just to manage that very basic aspect of our product,” Jacobson explained.
Switching to Daily allowed Focusmate to focus on improving the wider customer experience, adding new features that promote growth and engagement. The team no longer have to worry about video call quality. As Jacobson put it, “We have faith based on this experience that Daily is going to really care about us and commit to continuously developing this great platform.”
Focusmate pairs members of its community for 50-minute video-call “work sessions”, which can be booked every 15 minutes on its calendar-like interface.
Switching to Daily gave Focusmate the technical resources to build out features like partner rematching. If one coworking partner is running late, the other partner is instantly rematched.
Companies can use Focusmate to focus energy on their own goals, like building bonds between remote coworkers. As Jacobson puts it, “It's just a way to build more connective tissue within your company without having to have a Zoom happy hour or something.”
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